UNICONE Creamery

Branding and Ad Campaign Concept:

UNICONE Creamery is a Montreal-based creamery renowned for its flavour. Their commitment to quality and a premium customer experience is reflected in their carefully crafted, artisanal ice cream.

Target: Families and young adults in Montreal looking for a unique, enjoyable ice cream experience.

Insight: People are drawn to experiences that blend imagination with quality, and the ability to share these experiences with friends and family.

Idea: The branding leverages the symbolic unicorn to create a magical experience around ice cream, using visual elements that evoke a sense of wonder and artisanal craftsmanship, thereby capturing the imagination of customers and setting Unicone apart in a crowded market.