JEST

Brand Identity Concept:

Jest crafts premium cannabis products, targeting adventurous youth and free spirits. Its brand ethos resonates with an unconventional lifestyle, appealing to a demographic that values spontaneity and authenticity.

Target: Jest targets 19-35-year-olds in urban settings, catering to middle to upper-class individuals seeking bold and carefree experiences.

Insight: People crave an escape from the mundane, seeking adventure and playfulness in their cannabis experience.

Idea: Reinvent Jest's branding to encapsulate the essence of medieval whimsy and adventure, crafting an experience that intertwines the playful spirit of a jester with the allure of the unknown, appealing directly to the adventurous soul of its audience.